Brand Style Guide
Robin's Home is dedicated to providing a supportive environment for female veterans, ensuring they have the resources and assistance necessary to successfully reintegrate into civilian life. Our campaign is meant to increase awareness to the mission of Robin's Home, and that starts with a cohesive social media-to-brand presence.
Templates
Time Table
Budget
Low cost ($0-$50 monthly)​
Free-to-use resources such as Canva, Meta Business Suite, Hootsuite, and Google Analytics.
​Requires time and a designated content manager to regularly update and monitor engagement on the social media platforms.
​Goal is to drive donations to hold a special event at the end of campaign, to reach their goal of $30,000-$45,000 for their food bank and other resources at the HEART Resource Center
Low cost/low risk:
It is understood that Robin’s Home lacks the finances and resources to have a large-scale campaign. As a result of this, our mission is to hold an event at the end of the social media campaign, which will serve as an annual ‘giving day’ for the organization as a final benchmark to raise money and volunteers.
Cost Map
Print Ads: 6 months
Flyering (x20 posters a month)=$100
Magazine Ad Placement (x1 a month)=$20
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Digital Ads: 6 months
Social Media Ads (x2 ads a month)=$25
Ad Website Banners (x1 a month)=$30