Key Highlights
Survey Findings
Why social media?
​Most responses came from individuals in college, 16 and up. There were 45 responses total. ​Over 80% of the responses stated they are unfamiliar with the resources of Robin’s Home or the H.E.A.R.T Resource Center. ​Over 80% of responses consume news on social media and believe Robin’s Home would benefit from posting more on Facebook and Instagram. ​​
Focus Group Findings
Hosted on February 27, 2025, virtually, with three individuals.​ Individuals' awareness was limited. They mostly were familiar with Robin's Home by word-of-mouth communication.​ Each individual specified they believe Robin’s Home would be more well known if they consistently posted on social media about the veterans that use their services. ​ Each individual expressed they would rather volunteer than donate, because of their own financial state.​
Research Results Report
Our research results report highlights our findings on the methods used to figure out the current public perception of Robin's Home and how it can be enhanced among the campaign's target demographic. The report examines our survey findings, professional interview feedback and focus group findings. The report explains Robin's Home current opportunities and analysis of local competitors. View the full document below.
